On WordPress, website maintenance is the practice of keeping your website up-to-date, with plugins updated, using the latest version of WordPress, freshly updated content and readily backed-up.
Most clients who want a website designed for their company, do so with the aim of getting clients and presenting their company as professional online. But from our experience, most clients soon get discouraged seeing that their websites are not delivering clients. The secret is website maintenance.
Getting leads and clients online means being ranked on popular search engines such as Google, Bing, Yandex and Ask. Be rest assured, these search engines will not rank your website on top if it is a neglected website.
Search Engines thrives on bots that constantly check websites changes. The more your website stay updated, the more bots will keep crawling your website. Spending months without updating your website will make these bots to also stay far away from your website, subsequently end up losing your potential clients in the process.
Why you should update your WordPress website?
- Security – With every WordPress update, there are bugs and enhancements, usually on security features, that are discovered and reported by the large WordPress community. This helps your website to always stay ahead of the hackers who may capitalize and hack your website.
- Templates Upgrade – If you are using a WordPress theme, chances are that your developer will update your template into a new version every month. This is because in every WordPress update, there are enhancements that may also force your theme developer to upgrade their theme to match the new WordPress requirements. Updating your theme will help you enjoy new improvements such as speed, security and new theme features.
- Plugins Update – WordPress plugins are a stand-alone piece of software that add more functionality to your website. It’s a plug-and-play software that comes with ready features to add to your website. Plugins are responsible for most WordPress website errors, and can potentially harm your website unless installed correctly, and always updated.
- Search Engine Optimization (SEO) – Keeping your website updated with blogs, video content, and gallery of your work is recommended. Not only does it show that you are an active company, but it also boost your website SEO strength and subsequently gets your website ranked on top of your competitors. There is a saying in digital marketing that says ‘Content is king’. This is still relevant, and we also advise your website to always stay updated.
- Website Back-Ups – Backing up the recent version of your website helps. This can never be stressed enough. Most web hosting companies will luckily have auto back-ups feature to help you restore to your recent version when you website experience problems, but keeping your own back-up is just the best way to take charge of your website. At Saglotech Web Design, we recommend weekly back-ups for our clients’ website, and in case where it is difficult to keep up, a once-off monthly back-up would help. For busy websites such as news websites and eCommerce websites, a daily back-up at midnight is also best.
If you have read until this far, we are certain you could see that maintaining your website is constant work that also needs patience. It is a little price to pay to keep your website alive, ranking, and if done well, above your competitors.
At Saglotech Web Design, we offer Website Maintenance as a service. This is because we understand that you also have your business to run, and maintaining your website may be the last of your priorities. But we are here for that, and we are the professionals who are passionate about our work (which is your website). We are also a top-rated web design company in Johannesburg.
We generate monthly traffic reports, write blogs, security enhancement, theme and plugins update, website back-ups, keywords optimizations, link building, On-page SEO, domain name authority building, and competitor analysis reports.
Get in touch with the team at Saglotech Web Design today for a full digital marketing strategy to keep your website above your competitors.
