No doubt, most businesses struggle to generate traffic to their websites, ending up seeing websites as just another expense to their bills. The search query ‘How to generate traffic to your website‘ is one of the popular searches on the Internet today. A website with the right traffic strategies can be the most useful resource to get you traffic and clients.
Websites owners usually fall on the trick of trying to get clients instantly after getting their website designed, to their surprise, they spend months with little to no traffic, ending up closing business.
There are techniques and channels you can use to get quality and organic traffic, and by doing that, you are setting your website to be active and different. A 2022 report by Siteefy shows that there are around 1.17 billion websites in the World. 17% of these websites are active, 83% are inactive. This shows that many of the websites created each day just become lost in the large and infinite World Wide Web (www).
How to get quality traffic to my website?
Before we dive in to the strategies that we recommend, it’s important to understand what quality traffic is.
Not everyone coming to your website is a user you want. Some users land into your website by misspelling other websites’ domain names, some are redirected by errors in DNS settings and misconfigurations by web hosting companies. A large portion of them are just bots that are crawling your website looking for information.
Bots make up nearly two-thirds of internet traffic, with bad bots making up nearly 40 per cent of all traffic, according to a recent report from cybersecurity firm Barracuda.
Quality traffic refers to legitimate users, who, after accessing your website, may be a lead and a customer. These are usually active users who are looking for services similar to what you offer.
At times, your website can get quality traffic, but not make the right impression. Some websites are badly designed such that users do not know where to get the information they need. Others lack the call to action navigations and users end up leaving without contacting you. This is why it is important to get a professional website designer who will know how to structure your company website.
Social Media
Creating social media pages and sharing content will help users on social media to know about your products and services. Social media is the best platform to show your potential clients that you are active and passionate about your brand. The latest social media statistics show that there are 3.78 billion social media users worldwide in 2021.
Social Media channels are usually free to create, and hold a strong Domain Rating that would help your business to be ranked just within days. Some reputable social media channels include Facebook, Twitter, Instagram and LinkedIn.
Search Engine Optimization (SEO)
Getting your SEO right will set your business apart. This technique helps show your website on top when users search for services you offer. Getting your website on Google and other search engines will boost your traffic, sales and leads.
Investing in SEO is rewarding and will definitely improve your website value. Start building a stronger domain authority, getting backlinks, optimizing keywords and your improving your website usability. Search Engines will rank your website and refer you traffic.
Ranking #1 spot on a Google search gets nearly 32% of clicks, and moving up just one spot in search results can increase CTR by an amazing 30.8%.
Managing SEO can be tricky, time-consuming, and at times need technical experience. This includes having to know which plugins to use, what content to write, keywords optimizations, understanding meta tags, Google Search Central and analytics.
Luckily, there are hundreds of Top SEO Companies in Johannesburg, and other reputable SEO companies around the world that you can partner with and start growing your brand online.
Referrals
Business leaders know that with every client they get, it’s an opportunity to build long-lasting relationships. At Saglotech Web Design, we have always benefited from referrals from our previous clients.
Potential clients who are referred by others to you will likely make a purchase or get your product and services because they already trust those that referred them. It is important to treat every client well in your business. Not only will it get you a respected brand, but it will also secure you long-lasting connections with other businesses.
Business Directories
There are many business directories in South Africa and the world. Some of them are free, while some may require a certain fee to help maintain their websites.
Get listed to business directories. It will get your brands on the spotlight, ranked online and increase your brand visibility.
Most businesses do not appear at all when searched online with their business name. You can take over your brand page and make sure no other company appears when you are brand is searched.
Google My Business is one of the top listing directory that will refer, rank and show your website to thousands of potential customers online.
Blogs
Content is still king. Covering various topics in your website will help users who are searching about topics in your business niche.
Writing valuable blogs that help readers will get you shares and links from other users and business owners. This is one of the long-term strategies that will reap you rewards long after you have forgotten.
It’s important to cover topics that you are highly knowledgeable about, topics that are unique and well referenced and are related to the services you offer. This will build a trust score from Google and other search engines that are crawling quality content.
